At MagicTouch Shoes, every sneaker that comes through our doors has a story. Some are rare collectibles, others are sentimental favorites, but they all have one thing in common—they need expert care to look their best again. Today, we’re giving you an exclusive behind-the-scenes look at what goes into our sneaker cleaning and restoration process!
1. The Magic Starts with an Inspection
Before we start cleaning or restoring, every sneaker is carefully inspected. We check for:
✅ The type of material (suede, nubuck, leather, mesh, etc.)
✅ The level of dirt buildup or staining
✅ Any damage like scratches, sole separation, or faded colors
✅ Special customer requests (e.g., deep cleaning, color restoration, sole repainting)
This step helps us determine the best techniques and products to use for each sneaker.
2. Deep Cleaning – The Foundation of Restoration
Once we understand the sneaker’s condition, we begin with a thorough deep cleaning:
- Laces are removed and cleaned separately.
- Midsoles and outsoles are scrubbed to remove dirt and discoloration.
- Uppers are cleaned using specific brushes and solutions based on the material.
- Stubborn stains are treated with special techniques to lift them without damaging the sneaker.
This process ensures that every part of the sneaker is refreshed before moving on to restoration.
3. Restoring the Details
Cleaning is just the beginning—restoration is where the real magic happens! Depending on the sneaker’s needs, we perform:
🟡 Suede & Nubuck Revival – We use suede dye to restore faded colors and a special brush to bring back the soft texture.
🟡 Leather Repainting – Scuffed or faded leather gets a fresh coat of color-matched paint, making it look brand new.
🟡 Midsole Whitening – Yellowed soles are treated with oxidation-removal techniques to restore their bright, clean look.
🟡 Sole Regluing & Structural Repairs – If a sneaker’s sole is separating or has damage, we use professional-grade adhesives to restore its durability.
Each step requires precision and patience—our goal is to make the sneakers look as close to new as possible while preserving their originality.
4. The Final Touch & Quality Check
Before we return the sneakers to their owner, we do one final check:
✔️ Are all stains and dirt removed?
✔️ Is the color even and fully restored?
✔️ Are the soles reattached securely?
✔️ Does the sneaker look fresh and wearable?
Once we’re 100% satisfied, we package the sneakers carefully and send them back to their owner—looking better than ever!
Why We Love What We Do
At MagicTouch Shoes, sneaker cleaning and restoration isn’t just a job—it’s a passion. We take pride in bringing old sneakers back to life and helping people preserve their favorite pairs. Seeing our customers’ reactions when they get their restored sneakers is the best part of the process!
If you have sneakers that need a refresh, MagicTouch Shoes is here to help. Let’s bring your kicks back to life!
📍 Rotterdam, Netherlands
📞 +31 6 28 94 86 76
✉️ magictouchshoes@gmail.com
Give your sneakers the care they deserve! 🚀👟
